Gartner released a report, Top Strategic Predictions for 2017 and Beyond: Surviving the Storm Winds of Digital Disruption, with plenty of intriguing information. Here are highlights.
One hundred million people will shop via augmented reality (AR) by 2020. Yes, it’s true that 100 million AR shoppers only represents slightly less than one percent of people in the world, but the “rise from zero will be notable.” AR allows consumers to fully explore features of a product and engage with a service, and they are provided with additional information that helps them to make the right buying decisions. Immersive interfaces, the report states, will become the standard whenever customers are involved with human/machine interactions.
Brands can also use AR to attract a consumer’s attention to a particular product or service at exactly the right time and place, but this modality is unlikely to replace existing brick-and-mortar and/or digital environments. Rather, AR — and virtual reality — will supplement them. Currently, brands are planning AR experiences that will be delivered through smartphones, primarily, and tablets, secondarily. It’s likely that head-mounted displays will eventually pass up tablets as a priority.
The report states that by 2020, people will be engaged in “nonstop virtual interactions” because of the rapid increase of artificial intelligence (AI) and “conversational user interfaces.” This may happen through voice or text, and this will become so seamless that we may interact with a bot without being aware of doing so.
There are numerous advantages of this digital interaction, including its flexibility and its availability, right when you need it. Plus, you can interact digitally in multiple environments at the same time. Because we will be able to manage significantly higher volumes of interaction, people and businesses alike will have the potential to multi-task more efficiently.
Thirty percent of web browsing will take place without a screen by 2020. This, Gartner predicts, will provide even greater power to giants in the digital space, including Apple, Google, Facebook, and Amazon. They also cite similar benefits for “emerging giants,” such as Uber, Alibaba, and Tencent.
The report estimates that there will be approximately 21 billion endpoints for the Internet of Things (IoT) by 2020. This will create a “vast ocean of data” but, for this data to be optimally used, it must first be “ingested, secured, stored and analyzed.” Between now and then, data reduction technologies may “reduce the storage footprint.” On the reverse side, they also don’t factor in backup requirements, which will increase this footprint.
Vidius Solutions IT offers a fully managed IT lifecycle, from start to finish.
Establishing a baseline is important, so we observe your business model and company culture, and discuss your IT goals with you. We then analyze your daily workflow and current IT system to design a collaborative solution and implementation plan. After implementation, we will continue to manage your system — and, when it’s appropriate, help your company expand and/or refresh your infrastructure. Plus, we also have remote, dedicated data centers for backup redundancy needs.
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