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Importance of Small Business Focus

CATEGORIES - Technology

importance small business focus

“Focus,” reads an article in the Huffington Post, “doesn’t get the respect it deserves in the business world. We hear a lot about motivation, stress, emotions, leadership, and team culture, but not much attention is paid to the role that focus plays in your ability to be productive.”

Focus, the article continues, is what allows you to pay attention to what matters and to avoid getting distracted in a way that will hurt your business. You need focus to learn, and to remember, reason and problem solve. You can’t make quality decisions without it or be as efficient or productive as you should be. And that short summary should make it immediately clear why business focus is crucial for success.

So, how do you focus better at work? One way is to prioritize what you need to get done, determining what you can delegate or do another day. The less clutter in your day, the better. This means you should also declutter your desk and overall work area. The article suggests that you “master your technology” as well, calling technology interruptions the biggest focus-related obstacle in today’s world.

And, now that you’ve thought about how to focus, here are expert recommendations on setting focal-point priorities.

Listen Closely! calls focus the “big league secret” to success in business, and suggests putting significant amounts of it on your customers, the “lifeblood” of your company. Focus also needs to be put on creating solutions that “surprise and delight” those customers. Additional key areas of focus should be money (“watch revenues, margins, expenses and profits, and know … which bills need to be paid and when”); people (visit with “valued workers to learn if they are engaged, well trained, customer focused and results driven”); priorities (“delegate assignments to other workers with experience and skill”); resources (“monitor the performance of all resources to achieve optimal return on investments”); and processes (develop and then watch them “carefully to ensure compliance and improvement”).

Question to Ask Yourself boils the whole topic down to one question, one that will laser-target a business’s focus towards its customers: “How does the action I’m currently taking help our customers?”

In successful companies, the writer shares, this question is second nature to all who work there. Conversely, companies where the response is “well, that’s not my department” are “either cruising on past success or actively going down the toilet. It’s really that simple.”

Solutions Include IT Services for Small Businesses

After thinking about ways to sharpen your focus at work — and on important areas on which to focus — picture how much your focus gets thrown off when you get a computer virus or your email is down or important documents seem to have vanished from your computer.

Huffington Post, remember, shared that technology challenges are the biggest obstacles to business focus today. Fortunately, we can help. Vidius IT services for small businesses are customized to your IT goals, as well as to your company culture and business model. We can observe your company at work and then provide recommendations tailored just for you. So contact us online to discuss your small business IT needs or call 800-518-8230 today.

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